Cyberou

Trusted by

"Daniel is extremely knowledgeable about the cybersecurity and threat landscape. His research is thorough, and his writing is publishing-ready."

Lisa O'Reilly, VP of Marketing, SlashNext

What it looks like

A real sponsored post in the feed.

Every booking is a single LinkedIn post on Daniel's profile, with clear disclosure and one destination link. Here is what your audience actually sees.

Sample LinkedIn sponsored post by Daniel Kelley DK Daniel Kelley Cybersecurity content. Threat research. Sponsored by Cyberou clients. 2h · Promoted · Globe icon Most CSPM dashboards measure paranoia, not posture. Three years ago I sat in a CSPM demo where the rep proudly pulled up a tenant with 8,400 "critical" findings. Half were duplicates. A quarter were noise from a deprecated finding rule. The CISO didn't say anything. She didn't have to. The product was selling fear, not visibility. The fix isn't another dashboard. It's a posture model that: 1. Collapses findings into business-relevant exposures 2. Tracks change, not absolute counts 3. Tells you which control owner needs to act That's the bar. Anything less is a paranoia engine with a UI. Read how we approach this at [client landing page] 847 reactions · 118 comments · 64 reposts Like Comment Repost Send SPONSORED CONTENT DISCLOSURE This post is a paid placement booked through Cyberou. Written by Cyberou, approved by the sponsor, published by Daniel Kelley.

Who reads

Audience composition.

Daniel's followers are cybersecurity practitioners and the people who buy from them, the same audience SlashNext, GitGuardian, and iVerify reach when they sponsor a slot. Precise composition figures are pulled from LinkedIn analytics on every engagement report.

  1. Security engineering & detection

    Detection engineers, SOC analysts, threat hunters. The people running the tools your product is competing for.

  2. CISOs & heads of security

    Buyers and budget holders. They read for category sense-making, not feature lists.

  3. Vendor product & marketing

    Counterparts at peer and adjacent vendors. Important for category-shaping posts.

  4. Threat intelligence & research

    Researchers, malware analysts, intel teams. The audience that validated the WormGPT research that drove Forbes, CNN, and Congressional coverage.

  5. Analysts, journalists, investors

    Where the secondary press cycle starts. A strong post here can earn 250+ media mentions, like SlashNext's research run.

Recent work

Four wins on the record.

Real client outcomes, attributable and verifiable. Each one is a sponsored placement or research piece that shipped through Daniel's profile or a Cyberou retainer.

  1. Threat research + sponsored posts

    WormGPT research drove Forbes, CNN, and Congressional coverage.

    A 27-month retainer. Cyberou produced the original research and the sponsored posts that carried it into the press cycle.

    Media mentions
    250+
    Research pieces
    18+
    Months retained
    27
  2. Single sponsored post

    Secrets-detection post crossed 262K+ impressions on first placement.

    One sponsored slot, written for the DevSecOps audience. No paid amplification, no second push, just the angle landing in the right feed.

    Impressions
    262K+
    Placements
    1
    Audience
    DevSec
  3. Single sponsored post

    238 sign-ups from one LinkedIn post, $6.30 cost per acquisition.

    One Solo Post booking. The angle matched buyer intent so cleanly the audience self-selected into the funnel.

    Sign-ups
    238
    CPA
    $6.30
    Posts
    1
  4. Content retainer

    Built an entire technical blog from scratch with 39+ guides.

    Sponsored posts pointed back to the new blog as the destination. Content and amplification working as one engine.

    Guides shipped
    39+
    From
    Zero
    Format
    Retainer

Numbers above are pulled directly from LinkedIn analytics, client-shared attribution data, or public press coverage. We don't include claims we can't back.

Post formats

Six angles that earn the audience.

When you brief, we recommend a format that fits the claim. Different angles for different jobs. No metrics here, just the shape, since every campaign performs differently.

  1. Threat breakdown

    Timeline a real incident, end with the control gap your product closes.

    For detection, EDR, identity, and email-security vendors. Earns engineer attention first, then bubbles to the CISO.

  2. Contrarian take

    Reframe a category by attacking a "best practice" everyone repeats.

    For vendors entering a crowded category and needing to reset the conversation. Comments split the audience usefully.

  3. Story

    First-person narrative where the product appears as a footnote.

    For trust-led purchases (identity, email, SOC). Ends on the product without ever sounding like an ad.

  4. Problem

    Walk through what an analyst actually checks when X breaks.

    For categories where the buyer thinks they understand the workflow until they see how a practitioner does it.

  5. One-liner

    A short, opinionated post designed to spread on its own merit.

    Used sparingly. Drives profile-visit lift and inbound DMs more than landing-page clicks.

  6. Commentary

    React to a news event with a sponsor angle that's actually useful.

    For vendors with a real take on the story. Bad fit if the news is just an excuse to namedrop a feature.

What you can expect

A specific, narrow promise.

No "amplification," no "thought leadership." A booked slot delivers a defined set of things, on a known timeline, that you can plan a launch around.

01

A 300 to 450 word ghostwritten post

Written in Daniel's voice, on the angle you signed off in the brief. Long enough to land a claim, short enough to actually be read.

02

Daniel's editorial bar applied

If a claim cannot survive practitioner review, it gets cut. You'll see the cuts in the draft, with the reason next to each one.

03

One scheduled revision pass

You see the draft inside five working days. One round of edits, then the post is locked. Extra rounds are a separate quote.

04

Clear sponsorship disclosure

Every sponsored post carries a visible disclosure. We don't run hidden sponsorships and we won't quietly remove the label after publication.

05

One link of your choice

The post includes a single destination link, your landing page, report, demo, or wherever the audience should land next. We will not stuff multiple links.

06

A 72-hour engagement report

Impressions, reactions, comments, reposts, click-throughs, and profile visit lift. Raw export attached, no vanity rollups.

07

Inbound DMs forwarded

If a buyer DMs Daniel after your post, we forward the message and the LinkedIn profile to you within one business day.

08

90-day archive on the profile

The post stays live on Daniel's profile for at least 90 days. We do not silently archive sponsored content once an invoice is paid.

Credits

One credit, one sponsored post.

Buy credits, spend them when you have something worth posting. Same SKUs that existing Cyberou clients use inside the portal, same Stripe checkout.

Solo credit

One sponsored post placement

$2,000 /credit

  • Cyberou drafts in Daniel's voice, you approve, post ships
  • One round of edits, 72-hour engagement report
  • Inbound DMs forwarded for 14 days after publication
  • Stripe checkout, invoice for accounting
Buy 1 credit

Pack of 3

Three credits, bundle priced in Stripe

Most booked

$5,400 /3 credits

  • Three sponsored posts, use any time within the quarter
  • Cadence advice from Daniel before each post books
  • Combined engagement report at the end of the run
  • Same Stripe checkout as the in-portal flow
Buy 3 credits

Need a content retainer, threat research, or a private briefing? Talk to us. Existing clients buy credits inside the portal.

Live availability

Upcoming slots.

Two slots per week, max. When they're gone, they're gone, Daniel doesn't squeeze in extra posts to meet demand.

Week Slot A Tue Slot B Thu Booking
25 May — 31 May This week Booked Held 48h Closed
01 Jun — 07 Jun +1 week Booked Open Take this slot
08 Jun — 14 Jun +2 weeks Open Held 24h Take this slot
15 Jun — 21 Jun +3 weeks Open Open Reserve either
22 Jun — 28 Jun +4 weeks Open Open Reserve either
29 Jun — 05 Jul +5 weeks Open Open Reserve either

Refreshed Fri 22 May, 09:14 UTC. Held slots release automatically if no deposit lands within their window.

How it works

From brief to post in under two weeks.

  1. 01

    Brief

    A 20-minute call. You share the product, the angle, and what counts as a credible claim. We confirm fit before any invoice.

  2. 02

    Draft

    Cyberou writes the post in Daniel's voice. You see it before anyone else, usually within five working days.

  3. 03

    Approve

    One round of edits. Anything that can't survive practitioner review gets cut. When you're happy, the post is locked.

  4. 04

    Post & report

    Daniel publishes in your chosen slot. We send a 72-hour engagement report and any inbound DMs worth knowing about.

Honest answers

Questions we usually get.

Are the case-study numbers on this page real?

Yes. The four wins (SlashNext, GitGuardian, Wynter, Blink Ops) are pulled from LinkedIn analytics, client-shared attribution data, or public press coverage. The hero figures (30+ vendors, 262K+ impressions, 238 sign-ups) are the same numbers Cyberou publishes on its homepage and to existing clients. Audience composition percentages aren't quoted here yet because Daniel updates them on every engagement report rather than pinning stale numbers to a marketing page.

Can I see a sample sponsored post first?

Yes. Reply to the booking email and we'll send three recent sponsored posts with their underlying briefs, so you can see what gets through Daniel's editorial bar and what does not.

Is the post labelled as sponsored?

Always. The post includes a clear disclosure and a single link of your choice. We will not run hidden sponsorships, and we will not include claims we cannot back up.

What if a post underperforms?

If a Solo Post lands under 12,000 impressions in the first 72 hours, we re-cut the angle and run a second post at no charge. This has happened twice in two years; we publish the rate honestly.

Who owns the writing?

You see the draft, you approve it, you can reuse the underlying angle on your own channels. The post itself stays on Daniel's profile, as that's what you're paying for.

Do you take competitors of an existing sponsor?

Not within the same quarter. If a direct competitor has booked a slot in the same window, we will tell you before you commit, and you can pick a later week or step away with no charge.

How far ahead do I need to book?

Typical lead time is two to three weeks. A Solo Post can run faster if the brief is tight and the slot is open. Quarter Anchor packages usually need four weeks because of newsletter scheduling.

Can I send you a draft to publish as-is?

No. The point of the slot is Daniel's voice and editorial bar, so the post is always written or rewritten by us. You can share an outline, talking points, or a draft as raw material, and we will tell you which parts will survive.

How do you verify the audience numbers?

The reach and composition figures come straight from LinkedIn analytics, refreshed monthly. We will show you the raw screenshots on a booking call, and the post-level metrics in your engagement report are pulled live, not summarised.

Are there topics you won't run?

We don't run posts that misrepresent attribution, that promise breach prevention with false certainty, or that target a named competitor unfairly. If a brief crosses one of those lines we'll say so before we invoice.

Two slots a week. Read by buyers, written by people who know the audience.

See open slots

Prefer email? hello@cyberou.com